The Sit Down: Beth Moskowitz

I met Beth Moskowitz around 15 years ago when we were introduced by my business partner Constance. It came as no surprise to me that Con and Beth were friends, because they both share the same level of ambition, determination, loyalty, and drive. An L.A. native, Beth had no sports background but managed to finesse her way into a career at the top of the ticket-sales business through one fateful event: the 1994 World Cup. Then chairman of the World Cup Organizing Committee, Alan Rothenberg, gave Beth the opportunity to sell tickets to the tournament and, at the time, she didn’t really know much about it. She soon realized the potential and pressed ahead. The result: She sold millions of dollars of World Cup tickets in a matter of months, helping to make it one of the most financially successful World Cups in the tournament’s history. From that moment on her career path became clear.  Not only has she become financially successful but she has built solid relationships with some of the most iconic sports figures in the world (I think her motto of “Be kind” has something to do with it, too). She’s also parlayed her ticket-selling savvy into her work with Sports Spectacular, a nonprofit that directly supports Cedars-Sinai Medical Center to eradicate diabetes and obesity, and has helped to raise more than $30 million for the cause. Now that’s what I call raising your game.

Her attitude: “When I was a little girl, I wrote a note to the tooth fairy that my mom saved and it hangs on the wall in my home. It said: ‘Dear Mom, I lost my tooth. I’ll be expecting $1.50. Thank you. I love you.’ I was always very clear about my expectations.”

Her career: “The success I had with the 1994 World Cup sparked my desire to continue working in the ticket industry, particularly with sports. I simultaneously started volunteering on the board of Sports Spectacular, to raise funds for Cedars-Sinai Medical Center. With my foot in the door of the sports world, I started selling tickets to all the special events: the Olympics, the Super Bowl, the Final Four, and in 2001, I co-founded Razorgator, which went on to become the third-largest online ticket reselling business in the country.”

Her life’s work: “What I think most people associated me with was my volunteer work with Sports Spectacular. I learned early that fundraising is all about relationships. A few weeks ago, at the 33rd Annual Sports Spectacular, we honored Constance Schwartz-Morini as our Visionary in Sports. I was really proud of the night. Honoring one of my closest friends and standing alongside other greats in sports at Snoop’s compound made for the most memorable of events. Since 1986, Sports Spectacular has raised more than $30 million dollars for Cedars-Sinai; it’s something I will forever be proud of. I value relationships and have built many great friendships over the years through my work at Sports Spectacular.”

Her day: “A typical day starts with a long walk with my dog, followed by lots of calls and meetings. The best part of what I do is the people I get to meet.”

Her memorable moment: “I’ve been blessed to be a part of some pretty epic events and experiences, but I would say that the key turning point was in 1998, at the World Cup, in France. We were the official ticketing partner of the World Cup and had a robbery in our offices: $10 million in tickets and $1 million in cash were stolen. The French police accused me and my partners of staging the robbery. They arrested us and threw us in jail. I learned that no matter how difficult the situation, if you maintain your integrity and tell the truth, things somehow work themselves out.”

Her success secret: “Show up, make a commitment, and follow through. Also, in the words of Constance Schwartz-Morini, ‘Hustle like you’re broke!’”

Her style: “Fly, obviously. Just kidding … most days you’ll find me in jeans and a t-shirt.”

Her must-haves: “A good blow-out and clean, white tees.”

Her biggest influence: “My husband, Michael Moskowitz. He gives me the safety net to try anything I want.”

 The talent she’d most like to have: “I mean, I’d love to sing and dance like Beyoncé and J. Lo.”

Her “happy” place: “Anywhere with friends and family.”

Her motto: “Listen to your gut; it has all the answers. Be kind.”

Her advice: “Don’t worry about what other people think. They think about you a lot less than you imagine.”

What’s next: “Sports Spectacular has partnered with Shore Bar and is the beneficiary of their annual Beach Volleyball Tournament, on August 19. But really, for me, I’m just grateful for whatever each day brings.”